The “MIVA World Excellence Cup” is an esteemed competition that showcases the exceptional talents and creativity of professionals in the beauty industry. Jointly organized by the International Beauty Expo (IBE) and the Malaysia International Vocational Association (MIVA), this event aims to elevate standards and promote excellence across various beauty disciplines.

Competition Overview
Scheduled to take place from  2 – 3 June, 2025, at the Kuala Lumpur Convention Centre, the MIVA World Excellence Cup features eight main categories:

1. Aromatherapy
2. Barber
3. Beauty Therapy
4. Embroidery
5. Eyelash Extension
6. Hairdressing
7. Makeup Artistry
8. Nail Artistry

This competition not only highlights individual skills but also fosters a spirit of camaraderie and professional development among participants. Each category is designed to challenge competitors, encouraging them to push boundaries and showcase their innovative techniques and artistry.

Objectives
The primary objectives of the MIVA World Excellence Cup include:

• Promoting Professional Standards: By bringing together top talents from the beauty industry, the competition sets benchmarks for quality and creativity.
• Encouraging Skill Development: Participants will have the opportunity to learn from their peers and industry leaders, enhancing their skills through practical experience.
• Celebrating Diversity in Beauty: The event recognizes a wide range of beauty practices, reflecting the diverse cultural influences within the industry.

As a platform for aspiring professionals and seasoned experts alike, the MIVA World Excellence Cup represents a significant milestone in the journey towards excellence in beauty and artistry. Participants are not only competing for awards but also for recognition in an industry that values creativity, skill, and innovation.