Shirley Len is the founder of SW Beauty, a brand that represents excellence in beauty craftsmanship and professional standards. With a specialization in eyelash extension since 2016, Shirley blends technical precision with artistic flair, offering premium beauty services and training to aspiring artists.

Her dedication to the industry is backed by strong academic and professional credentials from Malaysia, Taiwan, Korea, Australia, and beyond.

Qualifications & Certifications:

• Malaysia National SKM Level 1 & 2
• 2024 HRD Corp Train-The-Trainer Certified
• 2024 China Professional Aesthetic Ability Certified
• Diploma in Beauty Therapy – Australia College of Hair Design & Beauty (2015)
• City & Guilds Cosmetic Make-up (2015)
• Cosmetic Science, Providence University, Taiwan (2014)

Judging & Industry Roles:

• International Judge – MIVA Asia Contest (2023 & 2024)
• Vice President – SISA International Beauty Association (2023)
• Accredited International Vocational Judge – UTM Space (2023)
• International Judge – 5th Asiatic Beauty Skill Competition (2021)
• MNTA Artist Association Member (2022)

Awards & Achievements:

• Excellent Award – Golden Tweezer Championship (6D Volume Eyelash, 2019)
• Excellent Award – 2nd North America Beauty Contest (Classic Lash, 2018)
• Associate – Korea Beauty Art Expert in Semi-Permanent Makeup (2017)

As a respected educator and judge, Shirley continues to uplift the beauty industry by nurturing skilled professionals and advocating for global standards in eyelash artistry and aesthetic beauty.