Dai Hsiu-Yu (Hingis)
Beauty Industry Expert | Aromatherapy Specialist | Educator

Early Life and Education
Dai Hsiu-Yu, known as Hingis, was born on August 10, 1974, in Taiwan. With a passion for beauty and wellness, she pursued a Bachelor’s Degree in Cosmetology at the Ching Kuo Institute of Management and Health. She further enhanced her expertise by obtaining multiple certifications, including the National Beauty Certification (Levels B and C) in Taiwan, the IFA International Aromatherapy Certification from the UK, and the Chinese Rehabilitation Therapist Certification from China.

Career and Contributions
Early Career and Industry Experience
Hingis began her journey in the beauty industry as a Beauty Consultant at Kanebo Cosmetics, a well-known Japanese brand, from 1992 to 1994. She later joined Qunheng International Beauty Company, where she took on multiple roles, including Store Manager, Educational Consultant, and Reserve Manager, from 1994 to 1999.

Her entrepreneurial spirit led her to establish Hinex Beauty SPA Life Center in 1999, marking a significant milestone in her career. Through this venture, she introduced innovative beauty and wellness services, solidifying her reputation as a leader in the industry.

Academic and Industry Lectures
Recognized for her expertise, Hingis was invited as a speaker and lecturer at various institutions and corporate events. In July 2012, she represented the Ching Kuo Institute of Management and Health as an industry lecturer, discussing vocational optimization and innovation in the beauty and health sector. She continued to share her knowledge through corporate training, community lectures, and university collaborations, covering topics such as postpartum meridian therapy, time management, and skin physiology.

From 2016 onward, Hingis expanded her impact beyond Taiwan, conducting training programs in Mainland China, Malaysia, and Singapore. She was invited to present at global beauty expos, including the Taipei World Trade Center International Beauty and Cosmetics Exhibition and the Malaysia International Beauty Expo, where she introduced concepts like pregnancy massage and maternal health therapy.

Industry Leadership and Recognition
Hingis’ contributions to the beauty industry earned her numerous accolades. In September 2018, she was named a “Chinese Beauty Industry Influencer” at the 50th Guangzhou International Beauty Expo. She also served as an Evaluation Committee Member for IEETY Data at the Ching Kuo Institute of Management and Health, further cementing her role as an industry thought leader.

Her expertise extended to corporate wellness, where she conducted stress management and aromatherapy seminars for financial institutions like Morgan Stanley, UBS, and Hua Nan Bank. She has also served as a contract lecturer for global brands like Melvita (a subsidiary of L’Occitane), Mustela, and Kangsen Beauty Equipment Company.

Current Role and Ongoing Contributions
As of 2022, Hingis continues to shape the industry as a Professional Manager at Extreme Beauty International Co., Ltd., where she focuses on beauty course design, product innovation, and professional training. She remains an active educator, serving as a lecturer at Taipei Medical University’s Continuing Education Department, Chang Gung University of Science and Technology, and other institutions.

Her lifelong dedication to beauty education and holistic wellness has made her a sought-after expert in aromatherapy, postpartum care, and skincare physiology.

Publications and Specialties
Hingis is the author of “Every Pregnant Mom Wants to Massage for Good Luck”, a book that reflects her deep knowledge of maternity wellness. Her specialties include:

Beauty Course and Product Design
Aromatherapy and Sensory Therapy
Pregnancy and Postpartum Massage Training
Time Management and Crisis Handling for Beauty Professionals
Legacy and Impact
With over three decades of experience, Hingis has played a pivotal role in advancing the beauty and wellness industry in Asia. Her influence extends beyond traditional beauty practices, integrating wellness techniques with scientific skincare methodologies. Through education, corporate training, and industry leadership, she continues to inspire a new generation of beauty professionals worldwide.