Beauty therapy refers to professional treatments and services aimed at improving the appearance, health, and well-being of an individual’s skin, hair, nails, and body. It includes various treatments such as facials, massages, hair removal, manicure and pedicure, and body treatments, often utilizing specialized products and techniques.

MIVA (Malaysia International Vocational Association) has taken beauty therapy as a competition category to showcase the skills and expertise of professionals in the beauty industry. This competition highlights the growing importance of beauty therapy as a vocational field, providing a platform for individuals to demonstrate their talent, creativity, and technical proficiency in various beauty treatments. It encourages the development of high standards and promotes the recognition of beauty therapy as an essential career in the modern job market.